Investment management remains as an industry that is sold, and not bought. Rarely are there impulse buys.

The stakes are too high, and the products (at least superficially) are too undifferentiated or complex. This means that, in the absence of an incredibly strong brand, asset managers need to assertively market and sell themselves if they want to be successful.

Today, it’s the investment data that is driving the first steps of the relationship in the manager search and due diligence processes. Sales comes later.

This is where an investment database profile that is complete from top to bottom is essential. As it becomes more common in the Americas, Europe, and Asia to initiate manager searches by screening databases, a profile that includes both the qualitative and quantitative data, including historical data, is necessary.

One concern that managers typically have, particularly those who are new to investment data marketing, is about the security and integrity of their data and how it is safely warehoused and distributed.

Asia Asset Management’s webinar, in partnership with APX Stream Inc, will discuss the following topics:

• What is Investment Data Marketing?
• What is Vault Warehousing?
• Cyber security in relation to Vault Warehousing
• How is Investment Data distributed?
• Cyber security in relation to the distribution of Investment Data
• Data Integrity